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Enhancing Rental Property Marketing with Virtual Tours

Real estate agent giving two clients a virtual tour of a house while sitting in an industrial style loft with big windows.In order to locate the ideal tenants, marketing is crucial for owners of rental properties. You’re passing up a fantastic chance if you haven’t used virtual tours! Implementing a virtual tour system for prospective tenants can serve as an effective means of acquainting them with the rental properties prior to their physical visit, thereby showcasing what to anticipate. The advantages of virtual tours for your rental property marketing will be discussed in the paragraphs that follow, along with the reasons that every owner of a rental property should make use of them.

Virtual Tour Basics

Renters can virtually explore a rental home by using a computer-generated simulation called a virtual tour. Virtual tours offer a thorough and immersive picture of every room, unlike photos that just show a portion of the property. In addition, virtual tours let potential tenants see how large rooms and other spaces would be as well as how their furniture will fit in the room.

A growing number of prospective tenants favor virtual tours of rental properties, according to recent research. According to the research compiled by Zumper, more than 70% of tenants said they would be open to renting an apartment without physically seeing it as long as they could take a 3D virtual tour of it first.

Types of Virtual Tours

Prospective tenants are afforded an immersive experience via virtual tours, which enable them to observe your rental properties from any location without physically being present. In this manner, prior to viewing the property, people can assess whether the place meets their demands. There are three primary types of virtual tours that you can choose from: virtual reality tours, 3D virtual tour, and 360-degree virtual tours.

1. 360-degree Virtual Tour: A 360-degree virtual tour is produced by combining multiple photos into one panoramic picture. Click and drag to explore the room—this feature gives prospective tenants a comprehensive overview of the space in a single image. For rental property owners who are new to virtual tours, 360-degree tours are a great choice because they are inexpensive and simple to create.

2. 3D Virtual Tour: By enabling prospective tenants to virtually traverse the property, a three-dimensional (or “true”) virtual tour provides a higher level of immersion compared to a 360-degree virtual tour. These tours are generated by capturing and piecing together numerous photographs of a rental property using specialized software. As a result of the substantial time and effort invested in generating outcomes of superior quality, three-dimensional virtual tours are predominantly employed for upscale rental properties.

3. Virtual Reality Tour: Virtual reality (VR) excursions are the most innovative and captivating method of property exploration. Prospective tenants can virtually investigate every nook and cranny of the property by donning a VR headset and virtually walking through it as if they were physically present. VR tours were uncommon at first, but as VR technology gets more widely available, they are happening more frequently now.

The Benefits of Using Virtual Tours

Having reviewed the fundamentals of virtual tours, we can now examine the advantages of utilizing them in the marketing of your rental property.

Convenience. The convenience factor is by far the biggest advantage of virtual tours. Prospective lessees have the convenience of touring your rental properties from the comfort of their offices or residences. This is especially helpful for renters from out-of-state or abroad who need assistance setting up a time to come and take a personal tour of the home.

24/7 Availability. Seven days a week, twenty-four hours a day, virtual tours are offered. This allows prospective occupants to schedule tours of your rental properties around their convenience, rather than having to accommodate your schedule.

Increased Online Engagement. Additionally, virtual excursions have been shown to boost engagement. Digital presence in search engines or SEO can be enhanced with virtual tours for your rental property. Including a virtual tour in your property listing is a fantastic method to offer new material and raise your listing’s search engine position because Google favors original content.

How to Optimize Your Virtual Tours

Now that you are aware of the advantages of virtual tours, here are some pointers to assist you maximize their use:

• Quality Matters. When it comes to virtual tours, quality is important. Use high-quality images and videos, instead of ones with low resolution or fuzzy shots. Use high-quality virtual tour information if you want prospective tenants to appreciate the value of your rental homes.

• Include a Call to Action. You should end your virtual tour with a call to action (CTA). An encouragement to proceed, such setting up a showing or getting in touch with you for further details, is provided via a caption or button labeled (CTA). By adding a call to action, you may encourage potential tenants to take the next step and apply for a rental.

Using virtual tours to provide prospective tenants with an impression of your rental properties without requiring them to pay a visit in person is an excellent notion. There has never been a better opportunity to begin incorporating virtual tours into your rental property marketing than right now. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.

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